We are a full service brand solutions company with offices in Cape Town & Johannesburg.
Our growing team of experienced, skilled individuals understand the business of brands and know how to produce the best creative campaigns that deliver results.
Everything that we do is driven by a single, unifying philosophy - STRATEGY. CREATIVITY. DELIVERY.
Welcome to the world of BrandsRock.
BrandsRock was tasked…to launch the new eBucks CI and programme intrinsics internally to staff and externally to eBucks customers.read more
BrandsRock was tasked…to launch the new eBucks CI and programme intrinsics internally to staff and externally to eBucks customers.
1. Create an internal campaign to demonstrate to the eBucks, FNB and RMB Private bank staff that all rewards are now in one place, eBucks.
2. Roll out new eBucks CI onto POS, CRM elements and digital platforms.
3. Conceptualise a Festive activation campaign.
1. The internal campaign was rolled out by using a visual mechanic of Russian Babushka dolls to illustrate to the staff that all rewards now fit into one place. Mr. eBucks was created and the other rewards: Checkers & Shoprite, Fuel, Airtime and Shopping all fit within Mr eBucks. This campaign was further rolled out with internal comms including: a Mr eBucks USB stick, posters, screen messaging etc. and for the two last elements an internal game (with the help of our digital partner MADE) was created and all staff members received a babushka doll set, hand painted with our design.
2. New POS elements were designed and distributed amongs all of the eBucks partners. The eBucks card was updated and all messaging going out to eBucks customers including, emailers, mail and other physical elements were redesigned and produced using the new CI. Various digital campaigns were created of which some were: The 2014 discount campaign and many others that are still to be launched througout 2014.
3. The festive campaign exists out of: Creative concept, digital elements and a physical activation space using the eBucks wheel of dreams where customers could spin and win!
BrandsRock was excited to launch L’Oreal’s newest addition to the South African market, Kiehl’s, through an innovative, engaging and multi-faceted platform.read more
BrandsRock was excited to launch L’Oreal’s newest addition to the South African market, Kiehl’s, through an innovative, engaging and multi-faceted platform.
To introduce the Kiehl’s brand to the South African market.
Kiehl’s teamed up with Harley-Davidson® (a global Kiehl’s partner), EdCon and Stop Hunger Now Southern Africa. The event was called the Kiehl’s LifeRide, with celebrities and the media joining the partners on a road trip from Cape Town to the Karoo and back through Hermanus, preparing and distributing meals for children in need. The Kiehl’s LifeRide ended with an official launch event in the Cape Town CBD, celebrating World Kiehl’s Day, with Nick Turner and his band performing on the night.
• #KiehlsLifeRide trended on Twitter for three days straight.
• Over 5000 meals were prepared by the Kiehl’s LifeRide participants and handed over to Stop Hunger Now SA for distribution.
• Over 150 media and celebs attended the launch event in the Mother City.
Jose Cuervo l Who’s In for The Subways and Fun Lovin’ Criminals?read more
Jose Cuervo l Who’s In for The Subways and Fun Lovin’ Criminals?
What better way to celebrate the rebellious nature of Jose Cuervo than with the takeover of an entire city block?
To increase Jose Cuervo’s brand presence in two of the biggest metropolitan areas in South Africa.
Jose Cuervo held concert events in the streets of Cape Town and Johannesburg with headliners The Subways, best known for their hit single “Rock &Roll Queen”. Other performances included a DJ set from international band Fun Lovin’ Criminals and local acts such as Taxi Violence, aKING, BEAST, Shortstraw, Half 'n Half, Desmond & the Tutus and more. On the nights the 3 stages at each event were complemented with a host of street activities including:
• Watering Hole shooter bars.
• Arm wrestling station.
• Food stalls and trucks.
• Mechanical bull.
• Wheel of Choice and Shot Ski stalls.
• Mobile Margarita machines.
• Number of #PartyAnimals mentions: 1573.
• Trending of @JoseCuervoSA and #PartyAnimals in South Africa.
• Number of new Facebook Fans: 4000.
• Number of new Twitter Followers: 500.
BrandsRock was tasked with localising Jose Cuervo’s international #PartyAnimals campaign...read more
Calling all #PartyAnimals!
BrandsRock was tasked with localising Jose Cuervo’s international #PartyAnimals campaign. Taking the target audience into consideration, artwork was created and shared across all social media platforms. “Let’s squeak some tekkie” was the most shared piece of social media content Jose Cuervo has ever had on its SA social media platforms.
Objective of this campaign: To create a local campaign using the #PartyAnimals platform and to drive full digital interaction.
Elements: Social Media artwork / On the ground activations / Festival communications
Results over campaign period thus far:
Number of hashtag mentions – 747
New Facebook fans - 4,900
New twitter followers – 343
Jose Cuervo was also involved at the Vodacom In The City event as the main drinks sponsor where international acts such as Alt-J, The Hives and Skunk Anansie performed. The #PartyAnimals campaign was brought to life through Watering Holes (shooter bars) at the event and an online competition where the winner walked away with a guitar signed by all the international bands.
Keep an eye open for the next chapter of the #PartyAnimals campaign… there is plenty more to come!
BrandsRock was tasked with refreshing the JimmiJagga brand by...read more
BrandsRock was tasked with refreshing the JimmiJagga brand by introducing an effective off and on-trade communication and sales strategy.
Objective of this campaign: To grow volume by engaging consumers through awareness, promotions and sampling campaigns.
- Full page colour print advert in the Cosmopolitan Magazine with a 4 page advertorial.
- 30-second insert on DSTV with JimmiJagga on-screen billboard.
- Radio campaign mention on 5FM.
- Summer party at Shimmy’s Beach Club with Cosmopolitan.
- Online advertorials and giveaways.
- Off-trade activations nationwide.
- Facebook and Twitter #sunsetselfies #withJimmiJagga competition.
COSMO Promo - Radio Ad
Results since April regarding Social Media Management:
- Facebook: 62.5% increase in fans.
- Twitter: 35% increase in followers.
BrandsRock was tasked with creating a full press launch event for journalists for the launch of Harley-Davidson®’s 2014 touring range....read more
BrandsRock was tasked with creating a full press launch event for journalists for the launch of Harley-Davidson®’s 2014 touring range.
We took 21 of South Africa’s top motoring journalists and sent them up to riding heaven – the rolling green hills of Mpumalanga. There we put them on some of the greatest Harley-Davidson® motorcycles ever made and let them loose on the roads.
The overall objective of Project RUSHMORE was to allow the journalists to experience the bikes and their new innovations first-hand.
Our team produced all the campaign elements that helped make this a huge success. Giant map pins with hashtags and co-ordinates were used to mark landmarks where journalists could have their photos taken to share on social networking platforms.
Clever road signage was produced for strategic sections of the route to highlight the new Linked ABS system.
iPod touches were given to journalists to illustrate the new on- touch technology that is now available on the bikes and held a world of information. Images of all the new bikes were loaded with press releases and even playlists that related back to the four main Project RUSHMORE focus areas: Comfort, Control, Style and Infotainment.
The result was a well informed and very inspired group of journalists. We successfully completed another collaborative effort between BrandsRock and our friends at Harley-Davidson®.
A total of more than 11,000 Km’s were covered over 6 sensational days and a whole batch of great write ups keep popping up in the press and on TV.
As Nando’s new BTL agency, BrandsRock was tasked with conceptualising a national activation campaign that Nando’s could roll out immediately..read more
As Nando’s new BTL agency, BrandsRock was tasked with conceptualising a national activation campaign that Nando’s could roll out immediately, seamlessly integrating with the planned ATL ‘Lunchtime is Nando’s time’ campaign and the in-store ‘It’s a Wing Wing Wing situation’ promotional campaign.
The objective of our campaign was to empower Nando’s to ‘take back the lunch hour’ by re-introducing the consumer to Nando’s as a lunchtime option. We did this by introducing them to the ‘3 Peri-Peri wings and chips for R24,90’ meal.
Activation elements included the Nando’s brown paper lunch bags with the red sticker added proclaiming ‘Nando’s has Lunchtime in the bag’. Inside the bag consumers found a flyer informing them about the Wings and Chips special as well as the competition mechanic: Buy the Wings and Chips special and stand a chance to win lunch for a year for you and a friend at Nando’s.
As part of our aim to liberate the lunch hour we added an ‘Out to Lunch’ desk card.
These lunch bags were handed out at intersections and nearby hot-spots.
As our grand finale we hosted the Lunchtime Liberators at office parks and public hot-spots, along with our branded Tuk Tuk, Sparkie, and the Nando’s cockerel. These Liberators championed the lunch hour with the call to action to make lunch at Nando’s part of your new lunch routine.
On day 1 of our activation the Nando’s in Vanguard sold over 300 Wings Specials in 1,5 hours.
Nationally Nando’s sold out of Wings by Day 4 of activations.
More than 90 000 consumers reached.
BrandsRock was tasked with improving the aesthetic appeal of Lifestyle On Kloof...read more
BrandsRock was tasked with improving the aesthetic appeal of Lifestyle On Kloof.
The objective was to use the Lifestyle on Kloof space creatively to create a personality for the centre and a practical solution to showcase the tenants which form part of the centre.
- Wall décor
- Lift signage/ Lightboxes
- Centre manager’s office
- Wall murals strategically placed within the centre with images that relate to the tenants on that specific floor.
- Revamp the lift signage and lift lightboxes using the Lifestyle On Kloof logo with its characteristic four blocks as creative inspiration.
- Design a decal for the Centre Manager’s door and create a décor piece using images of the centre and Cape Town and colour treating it to resemble the centre’s logo.
KWV asked BrandsRock to create an engaging packaging design and CI for their new RTD brand, KWV 3 year old brandy and Cola...read more
KWV asked BrandsRock to create an engaging packaging design and CI for their new RTD brand, KWV 3 year old brandy and Cola. We delivered against an extremely tight deadline and the new product was on shelf within 3 months of receiving the brief (a record time). Since its launch, the new KWV 3 and Cola has been named Product of the Year 2013 in the alcoholic beverages category.
BrandsRock was briefed to tell the story of Iron Elite in South Africa...read more
BrandsRock was briefed to tell the story of Iron Elite in South Africa.
Our approach was simple – let/'s find real South Africans, with real jobs and real personalities who will give us honest insights into why people get into the lifestyle that is Harley-Davidson®.
Two days were spent in Gauteng with customers from the Johannesburg and Gold Rand dealerships. The shoot then moved onto Harley-Davidson®/'s biggest annual event – Africa Bike Week.
The campaign was supported by billboards in Johannesburg as well as dealership POS and targeted digital communications.
Harley-Davidson® Iron Elite - Radio Ad
/'BOSS Ke Mang?!/'
PUMA T7 Creative Factory "Built For One" campaign Following on from the success of other PUMA Creative Factory events, BrandsRock helped to launch the next level in PUMA apparel customisation. The PUMA Creative Factory "Built For One" campaign unfolded in February 2012.read more
Following on from the success of other PUMA Creative Factory events, BrandsRock helped to launch the next level in PUMA apparel customisation. The PUMA Creative Factory "Built For One" campaign unfolded in February 2012. The primary goal of the initiative was to amplify the PUMA brand by giving influential bloggers, key media figures and celebs a cool opportunity to express themselves creatively through the medium of clothing design. This interactivity with the brand produced significant PR buzz for PUMA. The increased interest helped us to drum up support for a final one-off consumer event. It was at this event that we gave the public a chance to put their own creative spin on one of PUMA/'s most popular designs.
We kicked things off with invitation-only Creative Factory "Built For One" workshops which were held at the PUMA offices in both Cape Town and Johannesburg (from mid February). We invited eighteen high-profile brand ambassadors, celebs and media personalities to design their own unique T7 jackets and we offered them custom patterns and detailing options for each of their creations. During this build-up period we partnered with select restaurants and bars in Cape Town for a three-week marketing campaign that involved the installation of posters, flyers, disposable coffee cup sleeves and antique sewing machine displays. All of these elements promoted the consumer event scheduled for Wednesday 29th February 2012. Some tactical digital marketing was channeled through the PUMA Facebook page where we uploaded photographs of well-known historical statues in Cape Town /'wearing/' customised PUMA T7 Track Jackets. This was done in order to encourage members of the public to pre-book a jacket via email. Once their jacket booking at the "Built for One" event was secured they could look forward to designing their own T7 jacket on the night.
The consumer event took place at Earthlife, a unique commercial property space in Vredehoek. The venue was dressed with staging, lighting and commissioned décor to create a factory-styled environment with a separate "Design Zone" space. It was in this specially designated creative area that guests mixed and matched jacket panels and worked with pattern templates, pens and crayons to design their own unique T7 Track Jackets. From here all the panels selected for the jackets headed straight to the "Production Zone" where forty-two seamstresses from Impahla Clothing worked tirelessly to produce a new jacket every forty-five minutes. This enabled all guests designing jackets to leave the event with their newly completed creations in hand.
Of course, it wasn/'t just the PUMA T7 jacket design and production process that kept guests busy. Gourmet hot dogs were supplied by On A Roll Dog Kitchen. Guests could mix and match their choice of ingredients and condiments and this resulted in some pretty unique hot dog variations. Complimentary cocktails were handed out to guests on arrival and the bar served up exotic drinks containing Maker/'s Mark Whisky, Sauza Tequila and Russia Standard Vodka. Entertainment was offered up by top local DJ/'s Craig de Sousa, Tommygun, Haasbroek, VGA as well as the headliner, rap act PH FAT.
amp ACTIVATIONS is the consumer experience based marketing division of the BrandsRock Group...read more
amp ACTIVATIONS is the consumer experience based marketing division of the BrandsRock Group.
We conceptualise and implement consumer activations across South Africa.
We have a growing national database of over 1,500 specially trained activators.
We have successfully delivered more than 12,000 activations since January 2010.
We totally get consumers.
amp ACTIVATIONS implemented Puma Social ‘Pop Up’ Clubs in Cape Town and Joburg in 2010. Some of South Africa’s best live acts including Haezer, Tumi & The Volume & Yesterday’s Pupil provided the entertainment while guests enjoyed playing ‘Afterhours Athlete’ games like ping-pong, pool and foosball. The result: Two jam-packed club nights with over 2 000 guests in attendance. Top sporting celebrities participated in the ‘Afterhours Athlete’ activities including Schalk Burger, Albie Morkel and Herschelle Gibbs. Today amp ACTIVATIONS still manage the puma social club.
Captain Morgan Spiced Gold
amp ACTIVATIONS has overseen the Captain Morgan Spiced Gold ‘Keys To Adventure’ campaign for the last four years. The campaign involves implementing over 60 activations per year across all regions. During these sessions Captain Morgan and his sexy Morganettes head into targeted venues and interact with thirsty patrons. Over the past four years amp ACTIVATIONS has achieved a 100% success rate and increased sales in every venue that we have visited.
In 2011, amp ACTIVATIONS helped Mr Min to launch their new look can by implementing in-store activations in supermarkets across South Africa. The BrandsRock team developed the strategic ‘Legend of Clean’ concept for Mr Min and brought this idea to life in the retail environment. 1,058 activations were rolled out at Pick ‘n Pay, Checkers and Spar stores nationwide, over four months.
amp ACTIVATIONS was tasked by Southern Oil to implement B-Well Canola Oil activations in supermarkets across South Africa. To educate consumers on the health benefits of cooking with canola oil, amp promoters were kitted out in specially branded lab coats and glasses and given a pop-up banner with all the relevant nutritional information in an easy-to-understand graphic. We engaged with approximately 1, 400 consumers each week during 228 activations.
Converse approached amp ACTIVATIONS to manage and implement 20 community Converse Star Chevron events across the country (as part of a Converse Road Show in 2011). The campaign culminated in two massive Block Party events in Joburg and Cape Town. The results: 5, 125 consumers attended the 20 community events, 6, 102 consumers were present at the two parties while the Cape Town event was the largest ever Block Party in the world (at the time) with 3, 399 attendees, over 10 000 Facebook ‘Likes’ on the Converse 25, 215 Block Party Tab views.
In the past financial year amp ACTIVATIONS has implemented more than 500 activations for brandhouse with a 94% execution excellence scoring. amp ACTIVATIONS is an official supplier for brandhouse and we currently run Cycle and Adhoc activations for all of their brands across the Cape Region.
Puma 2 Oceans Expo
amp ACTIVATIONS has managed the PUMA exhibition and activation stand at the 2 Oceans Marathon Expo for the last two years. Our activators were on-site at the PUMA stands at the 3-day long 2 Oceans Marathon Expo where they encouraged the public to engage with the brand via the PUMA Faas Speed Test.
amp ACTIVATIONS ran the Jose Ceurvo OppiKoppi expereince during 2011 and 2012. In the run-up to the event we implemented pre-festival activities in key on-trade outlets in Joburg and Pretoria. At the festival, the amp team managed unique consumer activations on the VIP Jose Cuervo Deck, at redemption stations and within the crowd. The results: over 46, 000 shots of Jose Cuervo were sold and 16, 000 branded prizes were given away. There was also 23% increase in sales (yoy) of Jose Cuervo over three months.
BOS Ice Tea
We love what the BOS brand stands for:
"BOS /bos/ noun, adj & verb. -n. 1. deliciously refreshing ice tea made entirely in South Africa with enormous integrity and care. 2. a cool tea with a cool taste in a cool can. -adj. 1. possessing out the box originality, unleashed energy, robust health and an exuberant capacity for joy. 2. wildly inspired. 3. typically presented in Afro pop packaging. colloq. mad. outrageous. rooibos - verb intr. go bos. - verb tr. bossificate (as in to Bossify, to be converted to BOS, or to subscribe to the BOS way of life).
They use first grade organic rooibos blended with all-natural fruit flavours and ancient ingredients distilled in a pop art can to bring you a range of damn-good-far-better ice teas. It/'s big on taste, up on entertainment and wired for wellness."
amp ACTIVATIONS have been engaged by the team at BOS to assist with their innovative activations at various selected events and locations.
Lifestyle on Kloof
50 Kloof St
Cell: +27(0)79 772 2766
Tel: +27 21 423 9001