As marketeers, we are often reminded that people respond best to brand messages that really engage & entertain them.

Brand communication that make us smile, or make us cry or just simply make us gasp out loud have a much better chance of being remembered or talked about. Outdoor is a medium that allows brands a much bigger canvas to engage with the hearts & minds of consumers. But Outdoor advertising is also a medium where often brands have to compete with the challenge of just becoming wallpaper or not being noticed at all.

So when a clever, well executed outdoor concept pops up we take note and depending on powerful the idea is, we share it as a cool & entertaining discovery.

We've chosen a few great outdoor executions to share with you as inspiration this week.

Zhangbei Fitness

Miele Vacuum Cleaners

The Economist 

(a bulb goes off on this billboard, triggered by a motion sensor )

Formula Toothpaste

Cingular Mobile Telecoms

Berger Paints

Dutch Stutter Foundation

Heineken ( 3D ) - Netherlands

Adidas

Bustop Pantihose

Hot Wheels Toys

Penline Masking Tape - Malaysia

bloom - Jumbo Muffins

Coop's Paints

Coca Cola