As marketeers, we are often reminded that people respond best to brand messages that really engage & entertain them.
Brand communication that make us smile, or make us cry or just simply make us gasp out loud have a much better chance of being remembered or talked about. Outdoor is a medium that allows brands a much bigger canvas to engage with the hearts & minds of consumers. But Outdoor advertising is also a medium where often brands have to compete with the challenge of just becoming wallpaper or not being noticed at all.
So when a clever, well executed outdoor concept pops up we take note and depending on powerful the idea is, we share it as a cool & entertaining discovery.
We've chosen a few great outdoor executions to share with you as inspiration this week.
Miele Vacuum Cleaners
(a bulb goes off on this billboard, triggered by a motion sensor )
Cingular Mobile Telecoms
Dutch Stutter Foundation
Heineken ( 3D ) - Netherlands
Hot Wheels Toys
Penline Masking Tape - Malaysia
bloom - Jumbo Muffins