BRANDSROCK's amp ACTIVATION division collaborates with FoxP2 to implement the Captain Morgan Spiced Gold 'Keys To Adventure' activations campaign in clubs and bars across South Africa. Key outlets around the country are selected for this experience and amp ACTIVATION are tasked with bringing 'The Captain' & his 'Morganettes' to life within the targeted venues.

A big part of this undertaking involves providing Captian Morgan with the right Morganettes (the Captain's entourage of gorgeous wenches). We are responsible for casting, selecting, training and managing The Captain & his Morganettes nationally.

During the Captain Morgan Spiced Gold 'Keys To Adventure' campaigns, consumers are treated to a visit from Captain Morgan and his bevvy of beauties before being given the chance win awesome instant prizes (hand delivered by the Captain himself). In partnership with Thunda.com the entire experience is documented online so that it could be revisted and shared across social media platforms.

We are now heading for our 4th year of managing the Captain Morgan Spiced Gold 'Keys To Adventure' campaign.