Our friends at DDB briefed us to manage the full implementation and logistics of 22 Converse Star Chevron events across the country as part of the I★> Converse Road Show. We were also tasked to increase the Converse Facebook fan base over the four months of activations.
So we put our amp ACTIVATIONS team to work with the mission of taking the Converse Star Chevron brand to the people. This included 20 I★> community events across the country and 2 I★> Block Parties in JHB and CPT respectively.
The logistics of the campaign also required us to manage the Converse Star Chevron '1 of a kind' I★> Wheels Gig Rig which was present at all the events.
The amp ACTIVATIONS team did a sterling job and delivered an amazing campaign for Converse across South Africa. In fact we not only met our targets, we exceeded all of them.
* 5 125 consumers interacted with the Converse I★> Wheels Gig Rig at the 20 community events.
* 6 102 consumers were present at the 2 I★> Block Parties hosted in JHB and CPT.
* The CPT Block Party was largest Block Party in the world for Converse with 3 399 attendees.
* Over 10 000 Facebook Likes on the Converse Facebook page during the campaign.
* 25 215 Block Party Tab views.