Harley-Davidson® asked us to help them celebrate their 110th anniversary by launching a special campaign.
The BRANDSROCK team put together the communication for the Harley-Davidson® '110 Years of Freedom' campaign making sure we captured the bold, iconic and rebellious nature that Harley® is definitively known for.
Our 110 year models for 2013 include:
* A stylishly refreshed Street Bob®
* The new customisable paint job called Hard Candy Custom on the; Sportster 72®, Forty Eight® and Softail Slim®
* Two very limited and special 1200Custom® models
* Introduction of the 103ci engine standard on the Wide Glide®
* New rare shock absorption on the Street Glide
* The very limited CVO® (Custom Vehicle Operations) Breakout® in two variants
The 110 Years of Freedom is also reflected in some of the work produced for the Harley-Davidson® Dealership Network around South Africa. From the invites sent to their HOG® members to 'kitting-out' the dealer websites with the 110 year banners.
Here's to our favourite 110 year old and still going strong.