Pump action? Sounds like something out of the 70s. This all-new product from Dettol dispenses liquid hand soap with the utmost ease. The BRANDSROCK team executed the launch of this new product through activating and educating in-store across 300 outlets countrywide. Look ma, no hands!

Like a double bill, the new Dettol Naturals range that offers the best of both hygiene and beauty soaps had to be toured around the country. Many who were still skeptical about hygiene soaps being harsh and drying were quickly converted through the in-store campaign. Two hundred stores in four…